Previous Feature Updates

Agency Insights® Integration with Automation Center

Agency Insights for EZLynx Sales Center automatically generates potential prospects from your quote data and book of business, giving you the information needed to recapture, win, and cross-sell opportunities before the X-Date.

With this release, as Agency Insights identifies leads, you can now leverage EZLynx Automation Center to contact the prospect and kick off the sales process. This eliminates manual steps and jumps on the opportunities faster.​

The integration of Agency Insights with Automation Center increases the number, velocity, quality and success of your cross-sell and upsell opportunities.​

With Agency Insights for EZLynx Sales Center, you were already waking up to automated leads. Now you’re waking up to automated opportunities in progress!

Agency Branding Customization for Client Center

A strong, cohesive brand identity sets your agency apart in a crowded marketplace. Now, you can provide a more consistent branding experience between your agency’s website and customer portal.

With this update, you can customize EZLynx Client Center with brand elements like logos and preferred color themes. Additionally, agency-specific welcome messages will help you elevate and reinforce your value proposition with visitors. You can even include video links to further reflect your agency’s character.

Template Manager for Proposals and Summaries of Insurance

Proposals and Summaries of Insurance are documents you generate and distribute to clients in high volume. With a template manager, these documents can be customized (once) to reflect your branding and messaging, and then generated accurately and repeatedly (over and over).

A template manager greatly improves the efficiency and consistency of generating Proposals and Summaries of Insurance. You’ll also be confident these documents will correctly reflect your agency’s branding and messaging the same way every time.

EZLynx for Gmail

The EZLynx for Gmail add-on creates a bridge between EZLynx and your inbox. Emails are automatically matched to applicants or can be searched for and associated manually. From there, you can mark actionable items, add notes and reminders, and even manage tasks — all from within Gmail.

Email attachments can be easily uploaded and attached to the proper record in EZLynx. If the email has embedded images (e.g., a logo in an email signature), the add-on will automatically recognize those images as embedded and not import them. With email threads and attachments stored to the applicant's account, you’ll always have a current history of communication.

Drive customer engagement from a single, familiar platform and eliminate the need to switch back and forth between EZLynx and Gmail. Download EZLynx for Gmail in the Google Workspace Marketplace today.

Underwriting Workflow Enhancements for Alliance Partners

With this release, we’ve simplified the underwriting messaging workflow, making it more straightforward to navigate. We’ve also added additional data fields, so that agents and underwriters alike will be better informed.

At the point of binding, we’ve expanded EZLynx underwriting messaging to support the addition of personal lines policies, outside of just those being quoted through EZLynx Rating Engine. Whether you are an Alliance Partner or a member agency, you can now enjoy the benefits of streamlined binding inside EZLynx, without being limited to just business that has been quoted through EZLynx Rating Engine.

Underwriters will be able to respond to agencies more quickly and effectively, and with more meaningful data, which means insureds will get their policies in force faster.

Insured Login to Client Center via Google Account

Your clients can now use their Google Account credentials to access your agency’s customer portal quickly and securely. This new Sign in with Google option for EZLynx Client Center uses the same login process that so many of your clients already know and trust.

Online customer self-service has never been easier!

Note: The Google account (email address) needs to be associated with the insured in EZLynx.

Direct Bill Payments in Client Center

Driving payment traffic is a great way to increase the value of your client portal with insureds.

Now you can provide direct carrier payment links in the EZLynx Client Center portal. This means insureds can make their policy payments on your agency’s customer portal rather than visiting the carrier directly.

With this update, EZLynx Client Center is now the one-stop shop for insureds to make payments, whether agency or direct bill.

Automate Google Reviews and Referrals

Google reviews and client referrals are key ingredients to growing your agency, but manually prompting your customers to make them is time-consuming.

To streamline the process, you can now use EZLynx Automation Center to automate requests for Google reviews and referrals. The automated workflow is set up to trigger following designated events, like new customers, additional policies, policy renewals, and more.

Positive Google reviews not only enhance your agency’s brand trust and awareness, but they can also boost your search results ranking.

Send PURLs by Text

Personal URLs, also known as PURLs, are a long-standing feature of EZLynx that your prospects and customers can click on to complete new applications or update renewal information.

Now, PURLs are even more convenient because they can be texted to customers or added to your agency’s email templates.

When clients and prospects use this convenient online method to provide insurance application information, it’s all saved directly to EZLynx for quick and easy quoting. PURLs are convenient for customers and free up your time to sell more business.

New Producer and CSR Designations

To differentiate the sales and servicing responsibilities within your agency, we’ve revised the name of the Assigned To field to Assigned Producer and added a new CSR field.

The Assigned Producer label identifies the salesperson who originated the Applicant, while the CSR field identifies the person servicing the account.

Renaming the Assigned To field to Assigned Producer is simply a name change. Functionally this field still controls who owns the Applicant. This enhancement applies to all Applicant pages for personal and commercial lines business.

Alliance Partner Support for Tarmika

Agencies that access commercial lines markets through an Alliance Partner can now quote efficiently from the management system to Tarmika without rekeying and with complete visibility across the submission in EZLynx.

Seamless integration of Tarmika and EZLynx Submission Center means single-entry small commercial insurance quoting is part of your native commercial lines workflow. Create, track and organize quotes directly from your management system.

We’ve added Alliance Partner support for Tarmika, specifically:

• Identifying quotes submitted through a Market Access provider
• Supporting the Bind Request workflow to notify the provider to bind on behalf of the member agency

Additional Applied Pay Reconciliations in EZLynx Accounting

Building on the EZLynx Accounting integration, we’ve added account reconciliation of Applied Pay payment reversals and voided transactions. This ensures Applied Pay stays in balance with EZLynx while reducing the need for low-value back-office tasks.

Automated accounting reconciliation means you don’t have to manually process these transactions twice, once in the Applied Pay portal and then again in EZLynx Accounting.

Give your clients a superior payment experience with Applied Pay, the insurance industry’s most versatile digital payments platform.

Massachusetts RMV Carrier E-Stamp

Massachusetts agents are now fully empowered to serve their customers and meet state requirements relative to the RMV.

Over the past year, EZLynx has been working on completing its integration with the Massachusetts Registry of Motor Vehicles (RMV). Previous enhancements included access to the RMV database from inside EZLynx for integrated lookup of drivers, vehicles, incidents, and custom forms.

With E-Stamp support, you can now provide an electronic signature and insurance certification stamp for your customer’s Registration and Title applications, replacing traditional rubber ink stamps.

Proposal Templates for New Lines of Business

You can now generate Quote Proposals for additional lines of business, saving you time and helping you deliver more professionally consistent quotes when selling these lines of business.

We have added Quote Proposal templates for Pollution Liability, Vacant Property, Liquor Liability, Notary Bond, Title Bond, Commercial Bond, Small Farm and Ranch, and more!

Personalize Email Templates with Policy Information

Automated emails are a huge time-saver for agents, and now they are even more valuable for the clients receiving them.

New personalization tag options let you include policy-level information in automated emails, including policy number, type, LOB, and effective and expiration dates.

This means emails have a more personal touch and provide pertinent policy details. These additional details make your communications more effective and give insureds materials they can reference later.

These four new policy-related personalization tags are the latest addition to the more than 50 options available to prefill information in emails sent from EZLynx dynamically.

Commercial Lines Rating with Tarmika

Since Applied Systems acquired Tarmika just a few short months ago, one of the top questions was “When will it be integrated with EZLynx?” We’re thrilled to announce Tarmika’s industry-leading, real-time commercial lines quoting platform is now integrated with EZLynx Submission Center!

Now, you can streamline the quoting process by quoting multiple lines of business with multiple carriers from a single-entry solution. When building your commercial submission, you’ll find Tarmika conveniently integrated with your familiar EZLynx workflow. Eliminate duplicate data entry, increase quote accuracy, and deliver winning commercial lines quotes faster. Learn more about Tarmika.

Applied Pay: AR Reconciliation and Simpler Payment Collection

To save your staff time, payments taken through Applied Pay will automatically generate receipts in EZLynx Accounting to reflect the following scenarios:

• Invoice Payments
• Partial Invoice Payments
• One Time or Flat Amount Payments

We've also simplified the process for agents to collect payments from their insureds, especially when taking payments over the phone.

While servicing your clients, you now have the option to take payments directly within EZLynx, without having to leave your servicing screens. Super convenient! Give your clients a superior payment experience with Applied Pay, the insurance industry’s most versatile digital payments platform.

SPLICE Integration with Automation Center

We’re pleased to announce that SPLICE is the latest third-party integration available from the EZLynx Connect platform. SPLICE’s automated communication solutions provide a quick and easy way to keep your customers informed through automated texts, calls, or emails. These communications will be tied directly into your automation workflows, so you can set it up once and trust it while providing a great customer experience and saving time for your agents.

This marks the first case of EZLynx Automation Center calling out to a third-party integration to execute an automated workflow. Quickly define automated workflows in EZLynx to communicate with clients through their preferred channels. Connect to SPLICE now by visiting the EZLynx Connect Marketplace inside your EZLynx software.

New Sales Automation Templates

Agency automation is the secret ingredient to keep opportunities moving forward with urgency. EZLynx Automation Center now features pre-built templates for the stages of your EZLynx Sales Center workflow. With these templates, software automatically takes action in prescribed ways, keeping your clients engaged and focused on the next steps. When you can count on software to perform best practices automatically, your staff with have more time to focus on those critical value adds only your agency provides.

You’ll find recommended workflow templates for:

• Initiate Conversation With Your Prospects
• Present Quote Results To Your Personal Lines Prospects
• Review Quote Results With Your Commercial Lines Prospects

Updates to Policy Entry Screens for Additional LOBs

We continue to add entry screens for more lines of business, making it easier to enter data and have robust policy information at the ready when servicing the client.

We recently added policy entry screens for these lines of business:

• Notary Bond
• License and Permit
• Pollution Liability
• Vacant Property
• Title Bond
• Miscellaneous

Whether adding a policy or creating an application, you can enter relevant insurable interests information, including sections for Liability, Property, Item/Schedule, and General Remarks/Notes.

Performance Goals (New Module!)

Performance Goals is a tool for setting agency growth targets, measuring progress in visible ways, and tracking them to completion. A dashboard brings goals into focus each day, so your team can stay focused on the path to success.

• Have a goal to increase your agency’s policies in force by 10% this month?
• Need a producer to increase written premium for a specific carrier by 15% this quarter?
• Want to grow the annualized premium for a particular line of business by 22% this year?

You can do all this and more! Tap into data insights in EZLynx Management System to manage your agency's performance and growth metrics better than ever before.

Google Reviews in Client Center

Earlier this year, we introduced the ability to collect customer feedback in EZLynx Client Center.

Now, clients who register high satisfaction scores can be prompted to provide Google Reviews for your agency. With this new integration, clients are taken directly to your agency's Google Review page, with the submission window already open and ready for content.

Google Reviews go a long way toward building your agency’s online reputation!

Applied Pay

Applied Pay™ is a simple, secure way to collect premiums online, and now it’s the preferred digital payment platform within EZLynx Client Center. Insureds will enjoy flexible payment options, including ACH, Credit Card, Debit Card, and more.

Give your clients a superior payment experience with Applied Pay, the insurance industry’s most versatile digital payments platform.

Optimized Mobile Experience

Give EZLynx a try on your phone today!

Because EZLynx is 100% cloud-based, “mobile-friendly” has long been a priority. With this release, we’ve made extensive improvements to the complete mobile experience. From your phone or tablet, it’s even easier to access customer information, create tasks, and communicate with insureds.

Next time you’re running an errand or sitting at a ballgame and see one of your customers, you have the tools to conduct business on the spot.

Automation Center Adds Support for EZLynx Accounting

The power of automation has arrived for EZLynx Accounting. With the new Invoice Created workflow, you can automate the delivery of client invoices via email or text. This workflow is triggered by the creation of an invoice in EZLynx Accounting – with no further action necessary on the part of the agency.

If your agency has the new Applied Pay™ integration, you can also include a link to pay the invoice in your customer portal.

Policy Entry Screens for Additional LOBs

We continuously add line of business policy entry screens, making it easier to work in bundled policy applications and facilitate more robust policy information when servicing the client. Whether adding a policy or creating an application, you can enter relevant insurable interests information, including sections for Liability, Property, Item/Schedule, and General Remarks/Notes.

We recently added policy entry screens for these lines of business:

• Commercial Bond
• Liquor Liability
• Surety Bond

Collect Customer Feedback and Referrals with Client Center

EZLynx Client Center is an online extension of your agency, allowing you to deliver the digital experience today’s insurance shoppers have come to expect. We’ve made two exciting enhancements to help you better understand and measure your customers’ experiences.

• Customer Experience Surveys: Asks clients to rate their experience with your agency and gives them the opportunity to expand on their responses when they give a score of 3 stars or below.
• Client Referrals: The option to provide referrals automatically appears when clients give satisfaction scores of 4 stars or above, and the provided referrals automatically populate as leads in EZLynx. Turn happy customers into brand advocates!

New Automation Center Templates

If you’ve ever found yourself thinking, I know EZLynx Automation Center would be a game-changer for my agency, but I just don’t know where to begin, recommended workflow templates are for you!

Built with common agency use cases in mind, recommended workflow templates come loaded with predefined filters, checklists, and appropriate actions. These templates help you enable your workflows with just a few clicks.

Four new recommended workflow templates include:

• Commercial Account Rounding Opportunities
• Share Personalized Quote Results Online
• Send ID Cards on Policy Renewal
• Claim Experience Review

We’ve also added Category tags, allowing you to find the recommended workflow templates you need even faster. These categories include Customer Onboarding, Consumer Engagement, Faster Service, Premium Growth, Sales Pipeline, and Lost Policies.

Automation Center – New Policy Change Request Workflows

We’ve expanded the functionality of the EZLynx Automation Center with two new workflows related to Policy Change Requests.

• Policy Change Request – Open: Automates client communication to let them know their request has been received and is being worked on. This is particularly valuable when insureds submit their change requests via your customer portal. You can also create a task for the agent to follow up on and ensure it is accurately processed by the carrier.
• Policy Change Request – Confirmed: Automatically notifies insureds via email or text that their request is completed, and they can proceed to get their most recent proof of insurance from your agency’s customer portal (EZLynx Client Center).

Personal Package Policy Change Requests

We have expanded our Change Request functionality to now include Personal Package Policies. Similar to the workflow for a Commercial Lines Package Policy, on the first step of the Change Request process, you will see the primary line of business listed as Personal Package Policy, with its respective sub-lines of business listed below.

EZLynx provides a start-to-finish process for initiating, requesting, monitoring, and verifying policy change requests. This means you can closely manage the quality of service and communication with insureds, as well as the accuracy of carrier submissions and responses.