Luke Royal, Smart Choice Midwest Regional Director, is committed to helping new independent agents build successful businesses. Drawing from his experience running his own insurance agency, he understands the complexities of managing operations while trying to grow. That’s why he recommends EZLynx® – a solution that simplifies agency management. Its all-in-one platform combines a powerful comparative rater with a fully natively integrated management system that provides customer relationship management (CRM) tools, retention software, automation features, and customer service and communication capabilities to help agencies streamline operations and make data-driven decisions that drive growth and improve client retention.
Luke has seen how EZLynx helps agencies use data to navigate tough markets, analyze carrier trends, and make informed decisions to help keep their businesses growing and profitable. By providing clear insights into an agency’s health using data from the management system, they can have productive conversations with carriers and prioritize their next steps. His advice to new agencies is to choose tools that keep things simple. With Smart Choice and EZLynx working hand-in-hand, agencies gain the resources and support they need to thrive.
"If I had to describe EZLynx in one word, I would probably say unified. It's one, unified platform that an agency can go to and find solutions for whatever their agency needs."