Your agency’s growth is measured by the number of clients you have and the premiums they have on your books. If you’re losing business (not retaining at renewal time) as fast as you gain new customers, you aren’t growing.

Retaining insurance customers can be difficult, though, especially because today’s consumers are conditioned to believe that there’s always a better deal to be found. This puts insurance agencies in the hot seat come renewal time. That’s why it’s essential to have retention software that helps you keep your all-important base of customers by addressing their concerns about their premiums before they get a chance to shop around.

What Client Retention Software Does  

Client Retention software allows you to proactively manage renewals to boost customer retention rates. With it, you can maximize retention and reduce churn to build a solid base of policyholders and keep expanding your business. It gives you a strategy for addressing every single insured during renewal time and for honing in on at-risk renewals to ensure that no one slips through the cracks. Remember, retaining your existing clients is much less costly than winning new ones. That’s why having a comprehensive retention plan is just smart business.

EZLynx Retention Center: Your Comprehensive Retention Solution  

Implementing a proactive retention strategy is a must. By the time clients receive a renewal notice from the carrier, they’re already shopping. Shopping has never been faster or simpler, and today’s customers are less and less likely to reach out to their agent once they find (what looks like) a better deal. Poof! They’re just gone.

Retention Center® is the only comprehensive client retention software on the insurance market with a proactive, daily, repeatable approach to retention. Agencies using Retention Center have an average of 8% higher retention rates. The software scales as your agency grows (and will grow faster with a patented retention process in place). The solution streamlines retention by installing a proven process for managing and reaching out to every renewal. It delivers a stellar customer experience with best practices built right in.

The Benefits of EZLynx Retention Center  

• Reach out to 100% of clients while reducing your workload.
  

  Every insurance policy is automatically analyzed at the time of the renewal download so your agency can stay ahead of the renewal process. Lower-risk renewals can automatically be communicated to, reassuring clients that their policy aligns with the current market and that you’re available to talk further.

  EZLynx has customizable email messaging templates to communicate with insureds directly from the tool for the personal touch that means so much to insureds. In this way, software addresses the renewals your agency doesn’t have the bandwidth to contact personally.

• Get a reliable way to prioritize and address at-risk renewals.
  

  Patented predictive analytic risk models identify and prioritize clients most at risk of non-renewal so your agency can focus its efforts accordingly. At-risk policies are brought to your agency’s attention with a summary of premium-bearing changes between the insured’s current policy and the carrier’s renewal offer. This saves hours previously spent by agency staff manually comparing Dec pages. You can then meet customer needs by reaching out with the policy comparisons clients want to see.

  A Difference Report is also available to dig deeper. It compares the customer’s current and potential future policies side-by-side, with all the relevant differences highlighted. Should you need to, EZLynx will automatically remarket rates for at-risk clients, eliminating up to 15 minutes of manual effort.

• Stay accountable for each step of the retention process.
  

  Your staff will have every aspect of the renewal process at their fingertips. A single, focused user interface provides all the tools you need to investigate, proactively communicate, and manage renewals with insureds. That means each agency member can arrive to work each day with an assigned role(s), a list of daily goals, and tools to maximize retention rates.

Some Final Words on Retention Software  

Retaining clients year after year is the key to growing your agency. Having an organized, proactive retention strategy enables you to nurture customer loyalty, maximize renewals, and increase profitability. Retention software gives you the tools to execute your renewal goals and provides insureds with the information they need to stay with your agency.

Ready to take your retention strategy to the next level and beyond? Check out Retention Center today.