Right now, insureds are shopping in record numbers. The insurance industry’s hard market is making it difficult for agencies to stay ahead of remarketing rates. Insurance providers have also been making it more challenging to place business. This has agencies focusing more on client retention. In fact, in the 2023 EZLynx® customer survey, retaining customers was the number one business concern for 66% of agencies.

Enter Automated Renewal Quoting, a scalable way to stay ahead of remarketing insurance policies. Automated Renewal Quoting leverages the strengths of two of EZLynx’s most useful tools; Retention Center® and EZLynx Rating Engine™. In this blog post, we’ll go over how you can use this remarketing automation software to speed up quoting and increase customer retention.

Marketing Automation That Supercharges Retention

EZLynx Retention Center has always been the answer for agencies looking for a proactive, out-of-the-box retention process. In fact, agencies using Retention Center have retention rates that are eight points higher on average.

A key element of Automated Renewal Quoting is how the system automatically prioritizes upcoming renewals by level of risk. From there, you have all the tools needed to investigate, proactively communicate, and manage renewals with your insureds. Everything is at your fingertips. Now, we’ve made Retention Center even more effective with the addition of Automated Renewal Quoting. With Automated Renewal Quoting, you can remarket faster than ever before and arm yourself with the information you need to best serve your renewing clients.

Run Quotes Faster for Your Insurance Agency

With EZLynx Rating Engine™, the whole idea is that you type a customer’s information in once and receive quotes from multiple carriers. In other words, you eliminate time-consuming duplicate data entry. With Automated Renewal Quoting, we've taken the concept a step further. A BIG step further. The renewing policy for at-risk clients can now be automatically remarketed with alternate carriers inside Retention Center. This all happens in the background. The results are then waiting for you alongside the renewing policy details.

This is how it works: Rather than making you spend 7-15 minutes running quotes for alternate carriers in EZLynx Rating Engine, the system streamlines your workflow by simply retrieving those remarketed rates for you. And if you’re an agency that doesn’t yet benefit from a comparative rater…WOW, this is such a game-changer! No more typing in the same applicant data over and over at multiple carrier websites.

Summing Up the Benefits of Automated Renewal Quoting

Automated Renewal Quoting means a scalable way to stay ahead of remarketing rates. It’s a challenge you asked us to solve, and we did it in a way that only EZLynx can.

This hard market, more than any before, has driven agencies to focus on retaining their policyholders – particularly as carriers are making it more challenging to place business. The secret to client retention is saving the business before it needs saving in the first place. That requires knowing which policy renewals are at risk and why.

Now, with Automated Renewal Quoting, you’ll automatically have remarketed rates to consult when deciding how best to advise and follow up with your clients. When you streamline the entire customer renewal process, retention becomes a cornerstone of your business and its long-term growth.

EZLynx Retention Center is included with the EZLynx Advanced management system package.