In our always-plugged-in world, it’s more important than ever for your agency to have a robust online presence. The strength of your business’s digital appearance and functionality shows customers that you’re a modernized agency and is a great way to promote the quality of your brand.
When you think online presence, the first thing that comes to mind is an agency’s website. But it’s become more important to customers that they can actually conduct business with your agency through your online portals.
Client expectations around online accessibility are driven by consumer experiences across industries and include:
- 24/7 access on clients’ schedules and at their convenience
- An aesthetically pleasing, user-friendly customer portal that sends the signal that your business is efficient and modern
Customer self-service portals deliver the digital engagement today’s insurance shoppers have come to expect, giving them the ability to:
- Access policies, ID cards and documents
- Submit change requests and generate certificates
- Follow claims and make payments online
- Have mobile access from anywhere
In fact, customer self-service is becoming so popular that the degree to which you offer it will set you apart from other agencies.
Clients now look for constant access to their policy details and often prefer using online self-service portals for simpler tasks instead of talking to someone. This is a win-win for you and your customers as you save time and money with online portals, and customers get their desired service.
The Latest from EZLynx Client Center
With our most recent product release, EZLynx makes building your brand online even easier.
You can now customize EZLynx Client Center with brand elements like your agency logo and preferred color theme. This provides a consistent branding experience between your agency’s website and customer portal. Thinking about it from your client’s perspective, your self-service portal will feel like just another dedicated area of your agency website when they share common branding elements.
Share timely, agency-specific welcome messages to help you elevate and reinforce your value proposition with visitors. You can even include video links to further reflect the distinctive character that makes your agency uniquely you.
Are there particular areas of customer self-service that you know your clients appreciate more? Now you can promote those options front-and-center when clients log into the portal to get to what matters to them even more quickly.
A strong, consistent brand identity makes your agency stand out in a crowded marketplace. With EZLynx Client Center, you can give customers what they want with top-notch client self-service while benefiting from a more cohesive branding experience across your agency’s entire online presence. Ready to learn more about how EZLynx Client Center can help you provide amazing customer service?